Thursday 10 November 2011

Corporate Social Responsibility

Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.

The Good -> Haagen-Dazs & honeybee preservation:

Honeybees are disappearing at an alarming rate and that’s bad for the global food chain. Haagen-Dazs decided to create a micro site to raise awareness about the issue.The company is donating a portion of profits from its Haagen-Dazs honeybee brand to research on the topic. This concern for the environment and its social responsibility encouraged people to participate in their cause and buy their product.

The Bad -->Walmart:

Walmart does anything to maximize their profit. Even if it means cheating when it comes to their product or their workers. They don't provide a good environment for their workers or proper medical care.  


The Ugly --> Colgate:

The Ethical Consumer Research Association once recommended that its readers do not buy Colgate because of its use of animal testing. Colgate-Palmolive, as a successor to The Mennen Company, is one of about 300 companies held potentially responsible for hazardous waste at the Chemsol federal Superfund site in  New Jersey.Their involvement in this site may have contributed to the contamination of an estimated 18,500 cubic yards (14,100 m3) of soil with volatile organic compounds and lead off-site. 



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