Thursday 13 October 2011

The Mission Statement

A mission statement is  an attempt to condense the central purpose of a business's existence into one short paragraph. They are important for a business because it lets the consumer know what the business is and what it does. It is not concerned with specific goal but tries to sum up the aims of the business in an appealing way.

Ameren
Mission Statement:Ameren's mission is to generate electricity, deliver electricity and distribute natural gas in a safe, reliable, efficient and environmentally sound manner. Our vision is to be the recognized performance leader of the U.S. electric and gas utility industry. Being a performance leader means we will achieve operational excellence, industry-leading customer satisfaction and superior financial performance. 

This mission statement is very clear about its objectives,it certainly only applies to electricity companies.  It informs us what this business is about in a way that we can not argue with or analyze. It also provides a clear vision statement with far fetched goals but in an indefinite time. 
 
Microsoft
Mission Statement:At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible

Microsoft's mission statement  is unrealistic ,it also applies to any business with an unclear statement. It does not tell the consumer what the business is about and it could be easily disagreed with. It does not provide a vision statement or any details,for that matter. 


The Walt Disney Company 
Mission Statement:The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

 This mission statement is not time defined or realistic. It does not provide details on what it does nor does it provide any vision of the future. It could be analyzed.


No comments:

Post a Comment