A brand leader is the most widely sold and recognized product in a particular market. Also called market leader, a brand leader usually also commands the largest profits.There are many benefits to being a brand leader,such as:
--> Has very high awareness
--> Receives a lot of free publicity/buzz
--> Is admired and has high purchase intent
--> Increases customer loyalty
--> Decreases price sensitivity
--> Provides increased bargaining power with business partners
--> Provides a platform for growth beyond the current products and product categories
--> Helps attract and retain talented employees
Examples Starbucks and Mercedes.
--> Has very high awareness
--> Receives a lot of free publicity/buzz
--> Is admired and has high purchase intent
--> Increases customer loyalty
--> Decreases price sensitivity
--> Provides increased bargaining power with business partners
--> Provides a platform for growth beyond the current products and product categories
--> Helps attract and retain talented employees
Examples Starbucks and Mercedes.
No comments:
Post a Comment