Nutella Company Marketing strategy

Nutella Company uses their  advertisement,ingredients and environmental ethics and protocols to appeal to the consumer. That way, if a consumer thinks that he/she is buying a product that supports a good cause they will go back to purchase the product over and over again.

Ingredients ethics

Ethical Source of Cocoa: Ferrero is involved in working towards the economic and social development of the world's cocoa farming communities, as well towards a supply chain free of forced child and adult labour.Ferrero participates in the common industry commitment established in 2001 under the Harkin-Engel Protocol, aimed at developing standards for certification that cocoa beans and their derivates have been grown and processed without any of the worst forms of child labor.

Advertising Ethics

Although the existence of a direct link between advertising and children's eating habits has not been proven, Ferrero agrees that it is preferable to avoid directing advertising to children when they are most likely exposed to commercial communications without parental supervision.

Advertising Messaging .1
Ferrero will not advertise its products to media audiences with a majority of children under the age of 12, except for:

• products which fulfil specific nutrition criteria, consistent with established scientific evidence and/or applicable national and international dietary guidelines;
• non product-specific brand campaigns advocating a healthy lifestyle by promoting physical activity and/or sports.

Advertising Messaging .2
The advertising of Ferrero products fulfilling specific nutrition criteria, consistent with established scientific evidence and/or applicable national and international dietary guidelines will also reference or be in the context of promoting healthy dietary choices and/or physical activity.

Advertising in schools
Ferrero will not carry out any communication related to its products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes.


Use of products in interactive games
There will be no intentional placement of Ferrero products in any interactive games primarily directed to media audiences with a majority of children under 12, unless the interactive game incorporates or is consistent with healthy dietary choices under Advertising Messaging 1 above.

Environmental Ethics

• We manage our factories by the efficient and rational use of energy, materials and natural resources; pursue the reduction of environmental impact, waste and refuse where possible
• We are aware of the fact that the conservation of water quality and quantity is not solely an environmental problem but a challenge that embraces the entire agricultural, economic and social system. We are therefore committed to the responsible management of water resources