Nutella Company Marketing strategy

Nutella Company uses their  advertisement,ingredients and environmental ethics and protocols to appeal to the consumer. That way, if a consumer thinks that he/she is buying a product that supports a good cause they will go back to purchase the product over and over again.

Ingredients ethics

Ethical Source of Cocoa: Ferrero is involved in working towards the economic and social development of the world's cocoa farming communities, as well towards a supply chain free of forced child and adult labour.Ferrero participates in the common industry commitment established in 2001 under the Harkin-Engel Protocol, aimed at developing standards for certification that cocoa beans and their derivates have been grown and processed without any of the worst forms of child labor.

Advertising Ethics

Although the existence of a direct link between advertising and children's eating habits has not been proven, Ferrero agrees that it is preferable to avoid directing advertising to children when they are most likely exposed to commercial communications without parental supervision.

Advertising Messaging .1
Ferrero will not advertise its products to media audiences with a majority of children under the age of 12, except for:

• products which fulfil specific nutrition criteria, consistent with established scientific evidence and/or applicable national and international dietary guidelines;
• non product-specific brand campaigns advocating a healthy lifestyle by promoting physical activity and/or sports.

Advertising Messaging .2
The advertising of Ferrero products fulfilling specific nutrition criteria, consistent with established scientific evidence and/or applicable national and international dietary guidelines will also reference or be in the context of promoting healthy dietary choices and/or physical activity.

Advertising in schools
Ferrero will not carry out any communication related to its products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes.


Use of products in interactive games
There will be no intentional placement of Ferrero products in any interactive games primarily directed to media audiences with a majority of children under 12, unless the interactive game incorporates or is consistent with healthy dietary choices under Advertising Messaging 1 above.

Environmental Ethics

• We manage our factories by the efficient and rational use of energy, materials and natural resources; pursue the reduction of environmental impact, waste and refuse where possible
• We are aware of the fact that the conservation of water quality and quantity is not solely an environmental problem but a challenge that embraces the entire agricultural, economic and social system. We are therefore committed to the responsible management of water resources

Brand leader

A brand leader is the most widely sold and recognized product in a particular market. Also called market leader, a brand leader usually also commands the largest profits.There are many benefits to being a brand leader,such as:
     --> Has very high awareness
     --> Receives a lot of free publicity/buzz
     --> Is admired and has high purchase intent
     --> Increases customer loyalty
     --> Decreases price sensitivity
     --> Provides increased bargaining power with business partners
     --> Provides a platform for growth beyond the current products and product categories
     --> Helps attract and retain talented employees

Examples Starbucks and Mercedes.

Top Reasons businesses fail

When starting a business,one must always be prepared for it to fail. Business rarely flourish and become a huge success because running one is tough. When we look more into the reasons why businesses fail,we realize its because of 9 reason which are:

1. Bad business plan --> If the entrepreneur doesn't have a well thought out business plan,it will most likely not be able to compete with the older and more experienced competitors. 

2.Lack Of Capital --> Capital is the base of a business. In order for a business to grow,it must have capital to fund it.

3.Not offering Quality services--> Offering of quality service is what that matters most in business; if a business doesn’t have it then the business is calling for its failure.

4.Lack of Truth and Honesty-->  A successful business will be truthful about where their products come from to their costumer. By gaining a costumer's trust,it is guaranteed they will come back for more. 

5.Lack Of Effective Business Promotion-->  When a business doesn't promote its products,then it will not become known and costumers will prefer more known products than theirs. Which will eventually force the business to declare bankruptcy.

6.Bad business location--> When opening a business,the entrepreneur must be picky when it comes to the location. A business will fail if it is not in a noticeable place where people visit often.

7.bad usage of profit--> if the business profits can’t be use to re-invest in the business then the business will not grow.

8.Life Factor -->  Life factor does add to the failure of a business, maybe due to the way things are going with the business founders’ family or the business founders can’t just cope anymore. Also disagreement of the business founders does lead to business failure.

9.Bad Workers:  A business must always hire dedicated workers that will want the good of the company.

http://www.megabizflakes.com/top-10-reasons-why-business-fail

Corporate Social Responsibility

Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.

The Good -> Haagen-Dazs & honeybee preservation:

Honeybees are disappearing at an alarming rate and that’s bad for the global food chain. Haagen-Dazs decided to create a micro site to raise awareness about the issue.The company is donating a portion of profits from its Haagen-Dazs honeybee brand to research on the topic. This concern for the environment and its social responsibility encouraged people to participate in their cause and buy their product.

The Bad -->Walmart:

Walmart does anything to maximize their profit. Even if it means cheating when it comes to their product or their workers. They don't provide a good environment for their workers or proper medical care.  

The Ugly --> Colgate:

The Ethical Consumer Research Association once recommended that its readers do not buy Colgate because of its use of animal testing. Colgate-Palmolive, as a successor to The Mennen Company, is one of about 300 companies held potentially responsible for hazardous waste at the Chemsol federal Superfund site in  New Jersey.Their involvement in this site may have contributed to the contamination of an estimated 18,500 cubic yards (14,100 m³) of soil with volatile organic compounds and lead off-site. 

Why do European Countries want to join the EU?

The EU was created as a union of free countries with the basic idea to put an end to wars, which have been ripping the continent apart for centuries, and to secure a safe and quality life for its inhabitants.until this very day , The European union is progressing and developing as well as expanding in size. Being a part of the EU means:

1. Access to a large and competitive market, where the same rules apply : This is especially important for smaller countries whose internal market is naturally more limited. On the other hand there are standards to guarantee the quality and safety of the goods.rules reduce the risk of venturing into a new market and enhance trade enormously. This also encourages countries to collaborate to produce more.

2.  Enhancing every aspect of Life : business, Justice System and standard of living.

3. An emphasis on the social sphere : In terms of people's lives this results, among other things, into a commonly accepted number of working hours for the week, number of minimal annual leave, social security and pension rules, maternity leave and child care rules

4. An emphasis on education and scientific research : Scientific research is something, which requires a powerful economy and substantial financial resources. The EU provides the money and time and makes it accessible to all the countries in the EU.

 5. Solidarity : This is a major principle, which makes every member of the EU much stronger in every aspect. This bonds EU members together and creates a feeling of stability and safety. Therefore, it is important that countries joining the EU have no unresolved problems with other EU member states.

With all these perks, All countries are fighting to join the EU because it provides higher standards of living and  diversity and unity. IT is much better for every business and economy to be part of something bigger.

Top Characteristics of Successful Online Stores.

Running an online stores that sells the same things actually stores are can be quite challenging. Some people do not trust the internet or buying items online so they refer to the old fashioned stores, this could be a problem for the entrepreneur and the business could become bankrupt. A successful online store has specific qualities or characteristics ,Like:

1. Ease of Navigation -->  The entrepreneur should make the website easy to deal with so that the costumer could find what they are looking for easily. The entrepreneur should minimize the amount of distractions on their website.

2.Minimal Design -->  The website should not be too loud. It should be simple so that the costumer could access and buy what they want.

3.Easy Checkout -->  Successful online stores make the checkout pleasant and easy by keeping the steps simple, but also by capturing the essential information in a succinct fashion.

4.Product showcase and promotion -->  There should be promotion and sales to keep the costumer coming back and purchasing more items. Product showcase can make the costumer notice an item they weren't planning on buying but were impressed by it so they end up purchasing it.

5.Accurate Product Descriptions -->  it’s important to be as descriptive and accurate as possible so the costumer feels comfortable making their purchase. Successful sites take the extra steps to provide high definition images and accurate product descriptions. Accurate descriptions also limit the number of returns and dissatisfied customers.

The Mission Statement

A mission statement is  an attempt to condense the central purpose of a business's existence into one short paragraph. They are important for a business because it lets the consumer know what the business is and what it does. It is not concerned with specific goal but tries to sum up the aims of the business in an appealing way.

Ameren

Mission Statement:Ameren's mission is to generate electricity, deliver electricity and distribute natural gas in a safe, reliable, efficient and environmentally sound manner. Our vision is to be the recognized performance leader of the U.S. electric and gas utility industry. Being a performance leader means we will achieve operational excellence, industry-leading customer satisfaction and superior financial performance. 

This mission statement is very clear about its objectives,it certainly only applies to electricity companies.  It informs us what this business is about in a way that we can not argue with or analyze. It also provides a clear vision statement with far fetched goals but in an indefinite time. 
 

Microsoft

Mission Statement:At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible

Microsoft's mission statement  is unrealistic ,it also applies to any business with an unclear statement. It does not tell the consumer what the business is about and it could be easily disagreed with. It does not provide a vision statement or any details,for that matter. 

The Walt Disney Company 

Mission Statement:The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

 This mission statement is not time defined or realistic. It does not provide details on what it does nor does it provide any vision of the future. It could be analyzed.